Marketing and media strategies in place? Check. Advertising plans are negotiated and placed? Check. Customers coming in the door? Check....

I was sitting with my financial planner one day, and he was talking about market fluctuations, stability, risks, growth, equity, blah,...

Henry Ford once said, “A man who stops advertising to save money is like a man who stops a clock to save time.” If you look back through...

When it comes to advertising, one of the biggest challenges business owners and marketing executives face is a common one: Where do they...

There’s a lot to be said regarding the power of word of mouth (WOM) advertising and how it can help a business grow. All a business owner...

Have you ever heard the John Wanamaker quote, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”...